![]() In 2011, I created a Tumblr to make fun of the explosion of these filtered fantasy women. ![]() The photography app Hipstamatic, a gritty-filter precursor to Instagram, had 4 million downloads by 2012, and its style was infiltrating the Tumblr feeds of every woman with an account. On Tumblr, the platform du jour, there were photos of women, shoeless, in fields of flowers pouting lazily at the camera women standing at windows in their underwear looking dreamily out onto a European street there was even one photo making the rounds of a delicate, pale young woman in a white nightgown standing knee deep in Hurricane Sandy flood water. ![]() In 2010, washed-out images of skinny and ethereal white women became the internet’s newest favorite aesthetic.
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